Monthly Archives: April 2012

What is reputation management?

Before we discuss what is reputation management, we will discuss what is reputation itself. People have reputations, so do companies. For example, eBay is known for its online auction, Intel is for its computer chips, Xerox is for its copiers, and so on. In fact, the brand ideas for these companies become what they stand

Types of corporate branding options

There are many models that can be used to develop a corporate branding strategy, the following is one such model proposed by branding guru Wally Olins. Essentially, there are three basic types of corporate branding options that an organisation can adopt. a. Monolithic strategy is

Using smartphone technologies to improve your retail business

blackberry, android, apple iphone Smartphones are dramatically changing the way we live, shop, search, play and connect with the world. The launch of the Apple iPhone in June 2007 gave rise to a revolution in mobile technology – an applications (‘apps’) explosion. These apps are what gave the smartphone diverse functionalities. Today, smartphones offer many

What is copycat economy?

Cat on copier In today’s world, many products see themselves being copied and commoditized not long after they first appear in the market. Services also faced the same problem of imitation and commoditization. Barriers to entry are extremely low because of the free flow of information on the Internet, and technologies help to make copying much easier. Welcome

Making sense in sustainability

Triple Bottom Line When most people hear about the word sustainability, they immediately think of sustainable business, i.e. a business that can withstand competitions and can survive or exist forever. Without doubt, that is an important aspect, but sustainability should be multi-faceted and not just about the economic aspect. With the growing concerns of our