Category Archives: Insight
Someone told me that he thinks marketing is about getting people to love him (or rather his brand). I replied saying that is half the story. Puzzled, he asked me to elaborate further. I told him “marketing is essentially about formulating strategies to get people interested in you. However, this interest may come in the
iPhone 5 has just been launched, but many people think there is no remarkable change in the new iPhone, nor is it a game-changer, in order to compete against Samsung. Well, it seems that Apple’s current strategy is to slowly roll out the “old” plans of Steve Jobs, rather than to create any game-changing products.
When we talk about management skills, it is about ensuring everything is in order, or status quo. In contrast, leadership skills is about the future and is related to organisational change. Essentially, managers use benefits and rewards (such as salary, bonus, promotion, incentives, etc) to motivate employees to work hard and diligently, so as to
Smartphones are dramatically changing the way we live, shop, search, play and connect with the world. The launch of the Apple iPhone in June 2007 gave rise to a revolution in mobile technology – an applications (‘apps’) explosion. These apps are what gave the smartphone diverse functionalities. Today, smartphones offer many
Many business people run their businesses with many guesswork, intuition or it could be from friends’ and spouse’s suggestions, etc. This is simply too dangerous. Precious resources (especially money) can be lost because of our unverified guesswork and mistaken gut feel. Wikipedia defines market research as “any organized effort to
If a small business can afford, then it is actually better off not to register for GST, and here’s why: Assume a tablet is worth $500, and once it is passed through our Customs, there is a GST of $35. Type of company Implication to company GST registered company It has to pay $535, but
The word showrooming describes a major problem faced by retailers in recent years. It means that customers are merely browsing at retail outlets (including touching, feeling, or even trying it out), and then going back home to purchase the products online at much cheaper prices. That is, customers treat the retail store as a showroom