Category Archives: Strategy

Matching management and leadership skills

When we talk about management skills, it is about ensuring everything is in order, or status quo. In contrast, leadership skills is about the future and is related to organisational change. Essentially, managers use benefits and rewards (such as salary, bonus, promotion, incentives, etc) to motivate employees to work hard and diligently, so as to

Types of corporate branding options

There are many models that can be used to develop a corporate branding strategy, the following is one such model proposed by branding guru Wally Olins. Essentially, there are three basic types of corporate branding options that an organisation can adopt. a. Monolithic strategy is

Using smartphone technologies to improve your retail business

blackberry, android, apple iphone Smartphones are dramatically changing the way we live, shop, search, play and connect with the world. The launch of the Apple iPhone in June 2007 gave rise to a revolution in mobile technology – an applications (‘apps’) explosion. These apps are what gave the smartphone diverse functionalities. Today, smartphones offer many

Making sense in sustainability

Triple Bottom Line When most people hear about the word sustainability, they immediately think of sustainable business, i.e. a business that can withstand competitions and can survive or exist forever. Without doubt, that is an important aspect, but sustainability should be multi-faceted and not just about the economic aspect. With the growing concerns of our