Tag Archives: apple

Marketing is a love-hate relationship

Marketing Someone told me that he thinks marketing is about getting people to love him (or rather his brand). I replied saying that is half the story. Puzzled, he asked me to elaborate further. I told him “marketing is essentially about formulating strategies to get people interested in you. However, this interest may come in the

Using smartphone technologies to improve your retail business

blackberry, android, apple iphone Smartphones are dramatically changing the way we live, shop, search, play and connect with the world. The launch of the Apple iPhone in June 2007 gave rise to a revolution in mobile technology – an applications (‘apps’) explosion. These apps are what gave the smartphone diverse functionalities. Today, smartphones offer many