Tag Archives: corporate reputation

What is reputation management?

Before we discuss what is reputation management, we will discuss what is reputation itself. People have reputations, so do companies. For example, eBay is known for its online auction, Intel is for its computer chips, Xerox is for its copiers, and so on. In fact, the brand ideas for these companies become what they stand

Making sense in sustainability

Triple Bottom Line When most people hear about the word sustainability, they immediately think of sustainable business, i.e. a business that can withstand competitions and can survive or exist forever. Without doubt, that is an important aspect, but sustainability should be multi-faceted and not just about the economic aspect. With the growing concerns of our